a better way to recruit readers to participate in stories that are relevant to them
Team members: Rob Berry, Feilding Cage, Sebastien Cevey, Cecilia Dobbs, Ruth Spencer
The Guardian has a philosophy of "open journalism" -- we seek the expert knowledge or personal experiences of our readers to tell more complete stories.
We frequently use "callouts" embedded in articles to ask for reader contributions, but this has a few challenges:
Because space is limited, you would ideally be able to target certain sets of people -- in a certain location, who are interested in a certain topic, etc.
When someone participated previously, we want to be able to keep that relationship going, and encourage future participation.
Create a tool for making callouts that include a light interactive element as a gateway to asking for more detailed information.
Enable the callout to be targeted based on certain criteria:
- anyone who has visited a certain page or set of pages in the past
- anyone from a specific geolocation
- anyone who has interacted with a specific callout in the past
Capture information from people who interact with the callout to enable the display of instant results.